Reader Armchair
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Loaf
Reader Armchair
Out of Stock
Price History
Description
Sitting in this buttoned armchair is like receiving a whopping great big hug from a bear*. That's how comfy it is. (*A teddy bear. Not a real bear. That would be lethal.)
Our Stylist Says
I love the Reader armchair for its timeless yet versatile design, making it a great statement piece in both traditional and contemporary interiors. Its tufted detailing adds a touch of sophistication, while the olive green upholstery introduces a subtle pop of colour that can easily be complemented with neutral or richer tones. This chair works well in cosy reading nooks, living rooms, or even bedrooms as an accent seat. Practical styling tips include pairing it with a soft throw or patterned cushions for added comfort and visual interest. To make the most of its style potential, place it where it can be seen and appreciated, like beside a fireplace or a side table, ensuring it becomes an inviting focal point in any space.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
