The Range
Birlea Emily Bed Black - Black / Double
£170
+ additional colours and finishes available at The Range
Price History
Our Stylist Says
I love this bed frame for its classic, timeless design and versatile black finish, which makes it easy to incorporate into a variety of interiors. It works particularly well in industrial, modern, or black-themed spaces, but can also serve as a striking contrast piece in more traditional bedrooms. When styling around it, consider pairing with crisp white or muted linens for a fresh look, or adding textured throws and cushions in neutral or earthy tones to soften the bold metal frame. Practical tips include choosing low-profile bedside tables to highlight the bed’s elegant structure and opting for bedding with subtle patterns or textures to add visual interest without overwhelming the frame’s sleek lines. Overall, it’s a chic and functional choice that balances style with practicality.
Sienna Brooks
Flitch Interior Stylist
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
