La Redoute
Aftas Hand-Woven Jute Rug
£70 £49
+ additional colours and finishes available at La Redoute
Price History
Description
We love the clean lines and effortless simplicity of this Aftas jute rug. Take up the on-trend look and fall quickly for this rustic and terribly elegant rug that brings character to your interior. Product Details • 100% hand-woven jute • 2200g/m2 • Artisanal craftsmanship. Quality Info • Woven by hand, each piece is unique • Given its artisanal manufacture, the jute rug is not suitable for an area of heavy foot traffic. Dimensions • Width 120 x Length 170cm • Width 135 x Length 190cm • Width 160 x Length 230cm • Width 200 x Length 250cm • Width 200 x Length 290cm • Thickness: 0.5 to 1cm • OEKO-TEX® Standard 100. The OEKO-TEX® Standard 100 certification scheme monitors textile products for harmful substances through an independent, international certification scheme.
Our Stylist Says
I love the Aftas jute rug for its natural, textured aesthetic that adds warmth and texture to any space. It works particularly well in laid-back or coastal-inspired interiors, but it can also bring a touch of organic simplicity to contemporary or minimal schemes. Practical styling tips include layering with smaller, colourful rugs for added interest or pairing it with wicker and wood furniture to enhance its earthy vibe. Keep in mind that jute rugs are durable but best suited for low to moderate traffic areas, and they benefit from regular vacuuming and spot cleaning to maintain their appearance. Overall, it’s a versatile piece that can effortlessly tie a room together with its understated, natural charm.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on La Redoute's website here
About La Redoute
A Legacy of French Fashion
La Redoute has been around for 180 years. It started as a place that made wool products and grew into a popular online store for home and fashion items from France.
They've always tried to bring the unique French style to everyone and have changed with the times, especially in understanding the changing roles of women. For them, it's not just about selling products; it's about celebrating the art of everyday living and the quintessential French "je ne sais quoi".
Sustainability and Environmental Consciousness
La Redoute's commitment to the environment and sustainability is unwavering. They have taken commendable steps like joining the Better Cotton Initiative and ensuring their paper stock comes from sustainably-managed forests.
As a proud member of the Fur Free Retailer Program, they stand against the use of real fur and certain other materials, showcasing their concern for animal well-being.
Their transportation choices, too, echo their eco-conscious ethos. By using means like barges and trains, they actively reduce CO2 emissions, highlighting their drive to make choices beneficial for the planet.
Championing Social Responsibility
Beyond its fashion-forward vision, La Redoute actively champions societal values. Their signature on the UN's Global Compact underscores their commitment to sustainable development.
They take pride in being accessible to all, with their website catering to both the hearing and visually impaired. Moreover, La Redoute's dedication to social causes is evident in their support for equal opportunities, their stand against violence towards women through partnerships like Solfa, and their endeavours to empower employees, fostering a culture of responsible entrepreneurship.
