William Morris At Home Velvet Avon Chintz Eyelet Curtains - WDR90 - Indigo, Indigo
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Marks & Spencer
William Morris At Home Velvet Avon Chintz Eyelet Curtains - WDR90 - Indigo, Indigo
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Description
These Avon Chintz curtains from William Morris At Home will complete your interior in striking style. They have a classic eyelet design and are crafted from luxuriously smooth velvet, with a lining to help to keep in the warmth. The timeless print by John Henry Dearle features floral and foliage elements in a complementary colour palette for a classic feel. Match with other items in the range for a coordinated look.
Our Stylist Says
I love the William Morris Avon curtains for their timeless design and rich indigo colour, which work beautifully in both traditional and contemporary interiors. The velvet texture adds a touch of luxury, while the chintz pattern brings a subtle pattern that can soften a room’s overall look. These curtains are versatile; they suit country cottages, classic city apartments, or even more eclectic spaces when paired with complementary textiles and accessories. For styling, consider keeping the rest of the room relatively neutral to let the pattern and colour of the curtains stand out, and ensure they are hung to allow for plenty of natural light when spun open, highlighting the fabric’s plushness. Practical tip: pair with understated curtain poles or tracks to keep the focus on the fabric’s heritage-inspired design.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Marks & Spencer's website here
About Marks & Spencer
History and Expansion
Marks and Spencer, often lovingly called "Marks and Sparks" or "M&S", has been a staple in the UK market since its founding in 1884. Over the years, the brand has seen tremendous growth, with 1,064 stores across the UK and an additional 406 locations worldwide as of 2023.
Historically, M&S was celebrated for its commitment to selling British-made goods, pioneering the "St Michael" brand in 1928 which honoured its co-founder Michael Marks.
As they grew, M&S maintained its reputation for quality, fair value, and innovative customer policies, even allowing returns with full cash refunds regardless of purchase date.
Clothing & Home Business Endeavours
In recent years, M&S has focused on modernising its Clothing & Home business, striving to offer contemporary, stylish products that resonate with their 22 million customers.
A noteworthy move was their acquisition of Jaeger in 2021, a brand that shares a founding year with M&S. Under M&S's umbrella, Jaeger remains an independent brand, renowned for its timeless elegance, and is now available on M&S's website and in select M&S stores across the UK and Ireland.
Sustainability and Innovations
Throughout its existence, Marks and Spencer has demonstrated commitment to improving customer experience and sustainability.
In the 1950s, they introduced hygiene training for canteen staff, and by the 1960s had implemented thermostatically controlled refrigerators for enhanced energy efficiency.
M&S has been at the forefront of many retail innovations, from introducing "sell by dates" in the early '70s to enhance food quality, to banning smoking in all their stores as early as 1959 due to fire hazards.
The brand's long standing dedication to quality, customer relations, and sustainability remains evident in their practices today.
