Dunelm
William Morris At Home Lodden Wool Rug
£679
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Description
* Expertly Handcrafted from 100% Wool * Subtle High Low Pile * Premium and Durable Wool Pile * Iconic "Lodden" Design Named after a River that flows through East Anglia, The William Morris at Home Lodden Wool Rug offers a fresh interpretation of traditional design through its tone-on-tone palette and subtle, timeless pattern. Designed in 1884 and inspired by the natural forms William Morris loved, Lodden’s delicate floral motifs are beautifully understated arranged in a dense lattice design, making the Lodden rug a versatile, easy to style addition to both modern and classic spaces. Crafted with a thoughtful variety of texture between the low pile wool loop and thicker, chunkier high pile motifs, this rug creates a 3D textured effect that brings depth and movement to its surface. Handmade from 100% wool and carefully hand-finished, it offers a soft, durable addition that reflects true craftsmanship. The rug pictured is: 160cm x 230cm. Care Instructions:Wool is a natural fibre, and shedding is normal for a long period. Unroll your rug and leave for 24 hours during first use. Maintain your Wool rug by vacuuming regularly with a nozzle attachment, this will reduce shedding over time. Cut any loose fibres with scissors, do not pull. For accidental spills blot immediately and spot clean with a damp white cloth, do not rub or over saturate the fibres to keep them soft and plush. Add an anti-slip underneath your rug to prevent slipping. Rotate every few months to prolong the life of your rug.
Our Stylist Says
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's websitehere
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.