The Range
Vilde 5x7 Photo Frame in Tonal Refined Finish - Jade
£124 £37
Price History
Description
Sharing the Vilde collection's quietly elegant character in a more generous and prominent format, this 5x7 frame brings greater visual presence to a carefully finished and distinctively considered piece. The larger scale allows the frame's composed warmth rendered in a refined, tonal surface with a carefully crafted material quality to make a more meaningful contribution to the interior setting in which it is placed. The restrained, considered quality of the finish ensures the piece feels both personal and stylistically assured, distinguishing it from more conventional frame options within the category. At 5x7, the frame accommodates a widely used photographic print size with immediate practicality, and its proportions suit both portrait and landscape orientations for versatile display. The larger format naturally lends itself to more prominent surface placement a console, mantelpiece, or side table where both the image and the frame's material character can be fully appreciated. A robust rear support provides stable freestanding display, and the considered construction ensures durability for everyday use. Within an interior, it pairs naturally with the Vilde 4x6 to create a cohesive, scaled display arrangement, complementing organic ceramics, woven textiles, and natural accessories across Scandinavian, contemporary, and relaxed transitional schemes. For retailers, the Vilde 5x7 represents a strong mid-range option within the gifting and lifestyle category, offering natural cross-selling potential across the wider Vilde collection.
Our Stylist Says
I really like this Vilde 5x7 in Jade because its tonal finish offers a subtle elegance that works well in both modern and traditional interiors. The muted green paired with gold accents adds a touch of sophistication without feeling overly ornate, making it versatile for display in living rooms, bedrooms, or even hallways. When styling, consider grouping it with other frames in neutral or matching tones for a curated look, or use it as a standalone piece for a clean, minimalist display. It’s practical and stylish, and its refined finish helps create a gallery wall that feels cohesive yet personalised.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on The Range's website here
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
