Loaf
Sugar Puff Bed, Double (Flushed Cheek Clever Velvet)
Out of Stock
+ additional colours and finishes available at Loaf
Price History
Description
With French-inspired curves and a generously padded headboard, this bed is a bit traditional, a lot timeless and ridiculously comfortable all over.
Our Stylist Says
I love this bed for its playful yet sophisticated design, making it a real statement piece that can elevate various interiors. Its flushed cheek velvet finish adds a cosy, tactile element that works wonderfully in both contemporary and vintage-inspired bedrooms. The gently rounded headboard lends a soft silhouette, perfect for layering with textured cushions and throws in contrasting fabrics or colours. To style it effectively, consider pairing it with neutral or pastel bedding to keep the look fresh and relaxed, while adding some decorative accessories around the room-such as a plush rug, minimal side lamps, or sleek bedside tables-to create a balanced, inviting space. It’s flexible enough to sit well in a small city apartment or a more spacious country home, especially when styled with curtains or wall art that complement its soft colour palette.
Imani Lewis
Flitch Interior Stylist
Dimensions
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
Delivery and Returns
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email [email protected]. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
