Loaf
Smithy Chaise Sofa
£3,595
Price History
Description
We've made this chaise-shaped loafing machine with a slightly more upright sit, so you can get brownie points for posture without scrimping on squish.
Our Stylist Says
The Smithy chaise works particularly well in living spaces that favour a relaxed, contemporary look or classic interiors with a touch of understated elegance. I love how its neutral tone offers versatility, allowing it to be styled with colourful cushions or layered textiles for cosy appeal. Practical styling tips include keeping accessories minimal on the arms to maintain a sleek appearance, and pairing it with a mix of textures-like a plush rug and soft throws-to add depth. Because of its generous size and shape, it’s perfect for open-plan lounge areas or family rooms where comfort and conversation are priorities. Its timeless design also means it pairs effortlessly with various furniture pieces, from modern side tables to vintage coffee tables, making it a flexible anchor point in your interior.
Adrian Wells
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
