Heal's Demantur Rug 170 x 240cm - Heal's UK Furniture
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Heal's
Heal's Demantur Rug 170 x 240cm - Heal's UK Furniture
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Price History
Description
Exclusively available at Heal’s, this Linie Design Demantur Rug blends Scandinavian simplicity with Morocaan Berber rugs. The rug is named after the Icelandic word for ‘diamond’ in reference to its stand-out motif. The thick, tufted style and cream hue is inspired by Berber rugs. Its Nordic maker, Linie Design, is committed to sustainable design and is part of the worldwide Care and Fair scheme to support its weavers. Similarly, every rug is crafted using environmentally friendly materials.
Our Stylist Says
I love this rug for its understated elegance and contemporary design. It works well in both modern and minimalist interiors, offering a subtle pattern that grounds a space without overwhelming it. Perfect for living rooms or bedrooms, the neutral palette allows it to seamlessly complement a range of colour schemes. Practical styling tips include layering with textured throws or cushions for added comfort, and pairing it with simple, sleek furniture to let the rug be a focal point. Its size makes it versatile, ideal for anchoring a seating area or creating a cosy dining nook. Overall, this piece brings a refined touch that enhances any interior with a clean, modern aesthetic.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's website here
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
