Gooch Oriental Ziegler Rug, Brown, L263 x W178 cm
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John Lewis
Gooch Oriental Ziegler Rug, Brown, L263 x W178 cm
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Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industy. The Afghan Ziegler style, or Chobi style, is mainly made by Turkmen tribes of Afghanistan settled in the northern provinces of Faryab, Jawozjan, and Mazar-e-Sharif. The wool used is hand spun and then dyed using natural vegetable dyes before being hand knotted using a unique technique of twisting the yarn twice before double knotting. The rugs are then transported to Pakistan where they are expertly finished including washing and trimming using the traditional methods. The word "Chobi" translates from traditional Afghan language Dari to mean ‘wood’, referring to the natural colours used in the designs. Within the last 30 years Ziegler designs have been rediscovered and old ideas revived. The wool used is from the central Ghazni province of Afghanistan. Knot count per 1sqm – Approx 140000 + knots giving a low-density pile. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
This rug, often called the Gooch oriental, is a versatile piece that works particularly well in traditional or eclectic interiors thanks to its warm brown tones and classic Ziegler pattern. I love it because it instantly adds a sense of warmth and texture to a room, making it ideal for living areas or home offices with neutral or muted colour schemes. It’s large enough to anchor a seating area or sit beneath a dining table, and its earthy palette pairs effortlessly with natural materials like wood and linen. For styling, consider layering it over a plain rug for visual interest or using it as a focal point in a room with simple furniture to really let its intricate pattern stand out. Its size also opens up opportunities for both larger open-plan spaces and cosy corners.
Evan Carter
Flitch Interior Stylist
Dimensions
Height:
263.0cmWidth:
178.0cmAbout John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
