Dunelm
Concept Looms Grand Heritage Plush Traditional Runner
£85
+ additional colours and finishes available at Dunelm
Price History
Description
* Traditional Persian-inspired design * Detailed central motif and border * Warm, layered colour tones Bring timeless pattern and warmth to through‑spaces with the Concept Looms Grand Heritage Plush Traditional Runner. Inspired by classic Persian designs, the detailed layout is brought to life through a rich mix of warm, inviting tones. Designed to add character to hallways and connecting areas, it creates a cosy feel that works well with both traditional and modern interiors. Soft underfoot, it offers a comfortable step where you walk most often. Finished with neatly serged edges, it keeps a defined outline in busy parts of the home. A thoughtful choice for spaces that need decorative detail alongside everyday practicality.
Our Stylist Says
This runner is a fantastic choice for adding a touch of traditional elegance to hallways, kitchens, or beside beds. I love its plush, heritage-inspired design which brings a cosy yet timeless feel to any space. It works particularly well in classic or vintage interiors, but its versatile pattern can also complement transitional styles. For styling tips, consider pairing it with wooden or neutral-toned furniture to highlight its rich pattern, and add some coordinating cushions or throws to tie the space together. Practical and stylish, it’s ideal for high-traffic areas thanks to its durable construction and plush pile, making it both a beautiful and functional addition.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
