Flitch Research · Black Friday
We tracked the price of nearly 500,000 home products every day for a year around Black Friday 2025. Nearly nine in ten pieces of furniture were no cheaper in the sale than at the start of October, and half of the reductions had already been matched or beaten in the months before.
Updated November 2026 with Black Friday 2025 analysis
Flitch records the price of every product it lists, every day. For this study we followed 498,903 home products from close to 30 UK furniture and homeware retailers, including many of the biggest names on the high street. Of those, 322,792 were pieces of furniture.
We tracked each product’s price for six months either side of Black Friday 2025 (28 November). That’s why this report covers last year’s sale: we needed the months afterwards to see whether its prices were matched or beaten later on.
Nearly nine in ten pieces of furniture were no cheaper at any point in the Black Friday fortnight (17–30 November) than at the start of October, eight weeks before. Where a price was cut, the average saving was 16%. Taking every piece together, reduced or not, prices on Black Friday itself averaged just 3% below their usual level for the year.
One piece in six didn’t change price all year. Of the pieces whose price did move, only a quarter were at their lowest on Black Friday.
Of the furniture reduced on Black Friday, half had already sold for the same price or less on at least one day between June and October, and more than a quarter had sold for less. Across the whole year, more than eight in ten Black Friday reductions were matched or beaten on another day, and half were beaten outright.
In pounds, the typical piece of furniture reduced on Black Friday cost £799 at the start of October and was cut by about £100. Where it sold for less on another day, it was usually around 9% cheaper again.
Furniture reduced on Black Friday 2025, against its prices June–October 2025 and January–May 2026
“Black Friday isn’t the furniture event it claims to be. Most pieces aren’t reduced at all, and half of the ones that are had already been that price in the summer or autumn.”
Uriel Tannen, co-founder of Flitch
Smaller items were discounted most: half of all rugs and more than a third of coffee tables, dining chairs and lighting were reduced. Big pieces barely moved: fewer than one in ten sofas or armchairs was reduced. In every category, at least seven in ten reductions were matched or beaten at another time of year.
Reduced at some point in the 17–30 November 2025 sale, against the price at the start of October
Sofas are a purchase many people save for Black Friday. Across 113,609 sofas from more than 20 retailers, just 9% were reduced in the sale. More than eight in ten of those reductions were matched or beaten at another time of year, and more than half were beaten outright.
The typical sofa reduced on Black Friday cost £2,295 at the start of October and was cut by about £370. Where it sold for less on another day, it was usually around £185 cheaper again.
November wasn’t the cheapest month either: on average, furniture prices in November were only the fifth lowest of the year. We’ll add Black Friday 2026 to this page in December. Our next report looks at Boxing Day and the January sales.
“The real saving isn’t in the date. It’s in knowing what a piece normally costs before you buy it.”
Uriel Tannen, co-founder of Flitch
We rebuilt each product’s daily price from Flitch’s records for 28 May 2025 to 28 May 2026. We kept every product with a price on most days (typically 355 of the 366), including 1 October, Black Friday, Boxing Day and January. Any day without a price was left out rather than estimated.