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Abram Games was one of the most innovative graphic designers of the 20th Century. His striking commercial posters span six decades of social history. Their powerful and straightforward aesthetic embodies the artist's modernist design philosophy 'maximum meaning, minimum means'. The playful and ingenious use of lines and colour result in this highly effective advertisement for London Zoo combined with the London Underground logo.
This print offers a bold, graphic take on wildlife that works beautifully in modern or eclectic interiors. I love how the vibrant colours and abstract design make it a statement piece without overwhelming a space. It pairs well with minimalist furniture or layered amongst other artwork to create a curated gallery wall. For practical styling, consider placing it at eye level in living rooms or bedrooms, preferably within a neutral or simply styled setting to let the colours pop. You can also mix it with natural textures like wood or metal to enhance its contemporary appeal. Overall, it’s a versatile piece that injects personality and visual interest into any interior.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on Heal's's website here