Dunelm
Wool Loop Rug
£269
+ additional colours and finishes available at Dunelm
Price History
Description
**In collaboration with the Natural History Museum** * Inspired by Werners Nomenclature of Colours * Handcrafted from 100% wool * Tip sheared wool loop for soft texture and visual interest * Double-backed for added strength and longevity Bring a touch of understated elegance to your interior with the Tip Sheared Luxury Wool Rug, a handcrafted piece inspired by Werner’s Nomenclature of Colours, a historic guide to the natural world’s most captivating hues. Crafted for longevity, this double back handloom rug features a tightly woven, high-quality yarn construction that mimics the intricate look of handknotting. The result is a luxuriously dense pile with exceptional durability, perfect for everyday living. The tip sheared technique creates a mesmerising, multi-textural surface that captures and reflects light beautifully, adding depth, texture, and elegance to any space.**Natural History Museum x Dunelm**In a time before colours could be captured visually through photography, scientists used vivid descriptions to identify them, drawing reference from elements of nature. Werner’s 1814 book of colour charts Nomenclature of Colours, which forms part of the Natural History Museum’s rare books collection, was a pioneering work that visualised colour through the vibrancy of birds and butterflies, the shades of flowers and fruit and the tones of precious gems. This classification of colour helped narrate an age of exploration, allowing Charles Darwin to tell a visual tale of his famous 1830s voyage upon HMS Beagle. It is the richness of both colour and language that has been cherished by naturalists for over two centuries and has inspired The Origins of Colour collection, which reimagines the colours of nature for your home. Why Wool? Choose wool for its natural durability, cosy warmth, and easy maintenance. Naturally resilient, wool fibres bounce back easily, making them ideal for high-traffic areas. They also act as a natural sound and heat insulator, helping to create a quieter, cosier space. Care:Wool is a natural fibre, and shedding is normal for a long period. Unroll your rug and leave for 24 hours during first use. Maintain your Wool rug by vacuuming regularly with a nozzle attachment, this will reduce shedding over time. Cut any loose fibres with scissors, do not pull. For accidental spills blot immediately and spot clean with a damp white cloth, do not rub or over saturate the fibres to keep them soft and plush. Add an anti-slip underneath your rug to prevent slipping. Rotate every few months to prolong the life of your rug. © The Trustees of the Natural History Museum, London 2025. All Rights Reserved.
Our Stylist Says
I really like the wool loop rug for its texture and understated elegance. Its deep colour makes it versatile, working well in both contemporary and classic interiors. It's a practical choice for high-traffic areas like living rooms and hallways due to its durable wool construction. For styling, I suggest pairing it with minimalist furniture for a sleek look or layering it with a lightweight throw or cushions to add warmth and texture. Keep in mind that dark rugs like this benefit from thoughtful lighting to prevent the space from feeling too heavy, and combining it with neutral or contrasting accessories will help it stand out beautifully.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
