Dunelm
William Morris at Home Lodden Daylight Made to Measure Roller Blind
£50
+ additional colours and finishes available at Dunelm
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Description
**Introductory offer. Get 20% off our new William Morris Made to Measure Roller Blinds. Offer available until 18th January 2026. Terms and conditions apply. ** * William Morris design exclusive to Dunelm * Daylight (Also available in blackout) * Made in UK * Polyester composition * Choose fitting type, chain side, chain colour, and roll direction * Supplied with all fixings * Coordinating Made to Measure items available to purchase separately **About this design**Building on his admiration for rivers, in 1883, William Morris began designing a series of gently flowing patterns named after the tributaries of the River Thames. The ‘Lodden’ pattern is part of this series, named after the River Loddon that flows through Berkshire and Hampshire. Showcasing this timeless, floral pattern, this fabric is made from light filtering, durable polyester to increase soft light in your space while providing privacy.**Our Made to Measure service**Pairing this iconic William Morris pattern with excellent British manufacturing, our Made to Measure service brings this exclusive collaboration so you can create a bespoke look in your home, office, or commercial space. Create a standout statement with this beautiful roller blind or complete the look by pairing it with coordinating Made to Measure curtains, roman blinds, cushions, and tiebacks. For a tailored finish, select your size, fitting type, chain side, chain colour, and roll direction. For further guidance on how to create your custom roller blind or style this range, book an appointment with one of our expert consultants.
Our Stylist Says
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
