Hug Rug
Wallflower Sage Eco-Washable Rug
£390
Price History
Description
The Hug Rug x Graham & Brown Wallflower Sage washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham & Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways. Wallflower Sage captures the freshness of a flourishing garden in full bloom. A meadow of delicate pastel flowers unfolds across a calming sage green ground, creating an uplifting design abundant with colour, movement and life. Machine washable at 30ºC Made in Britain from recycled materials One piece solution that's easy to assemble and wash Non-slip, natural rubber backing Matching washable runner available Our Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.
Our Stylist Says
I love this wallflower sage rug for its fresh, calming colour palette and versatile floral design, making it a great addition to both traditional and contemporary interiors. It's particularly suited to cosy living rooms, bedrooms, or even kitchens where a splash of colour can liven up the space. Its washable feature is highly practical, especially for high-traffic areas or households with children and pets. For styling, I recommend pairing it with neutral or pastel furniture to let the pattern stand out, and layering with textured textiles like knit throws or velvet cushions to add depth. Because it works well in various settings, it’s perfect for creating a relaxed, inviting atmosphere without a lot of fuss.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on Hug Rug's website here
About Hug Rug
Sustainably Crafted in the Heart of Yorkshire
Hug Rug designs and manufactures many of its products at its mills in Huddersfield, West Yorkshire, using recycled and responsibly sourced materials. The brand's mission is to create home textiles that not only look good but also help reduce environmental impact - with a focus on circular design and low‑waste production.
Washable, Functional and Stylish
One of Hug Rug's standout features is that many of its rugs and mats are machine-washable, making them exceptionally easy to care for in daily life. Hug Rugs are designed to trap dirt, dust and mud - ideal for high‑traffic areas like hallways, kitchens and utility spaces - and can be refreshed at home without special cleaning.
Ethical Choices for Everyday Homes
With over 12,000 five-star reviews, Hug Rug has built a reputation for products that balance durability, comfort and sustainability. The use of recycled cotton, plastic bottles and other materials helps support greener living without sacrificing the practicality and warmth you want underfoot.
Designed to Fit Every Space
From compact doormats and runners to larger eco-washable area rugs, Hug Rug's collections are versatile enough to suit hallways, living rooms, bedrooms and outdoor-covered spaces alike. Whether you're protecting floors from daily mess or bringing a cosy touch to your décor, Hug Rug's range makes it easy to combine style with real-world functionality.
