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A cool white with underlying silver tones for a slick finish. Zoffany True Matt is a water based emulsion that combines irresistible chalky looks with a wipeable, minimal sheen finish. All surfaces should be sound, clean, dry and free from grease. Remove any loose or flaking paint. Rub down sound glossy surfaces with fine waterproof abrasive paper and rinse thoroughly before applying a pre-coat of a water/acrylic primer undercoat. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Special precautions should be taken during preparation of pre-1960’s paint surfaces as they may contain harmful lead. Prime base surfaces with an appropriate primer. Stir well before use and apply by brush or roller. When using a roller, use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading. Touch dry in 1 - 2 hours. Recoatable after 2 - 4 hours. The Zoffany True Matt Emulsion is suitable for commercial and residential spaces, on walls and ceilings. One coat of Zoffany True Matt covers up to 15m2 per litre, depending on the nature and porosity of the surface. Also available in a Acrylic Eggshell and Elite Emulsion version.
The True Matt emulsion in Architects White is a versatile choice that works very well in spaces aiming for a clean, understated aesthetic. I love it for its subtle matte finish which creates a sophisticated backdrop, allowing textured rugs and decorative accents to stand out. It’s particularly effective in contemporary and minimalist interiors, where the neutral palette keeps the overall look fresh and calming. For styling tips, pair it with soft-toned or patterned rugs to add warmth and visual interest without competing with the wall colour. It’s also a practical choice, as its matte finish helps minimise glare and imperfections on the walls, making it perfect for high-traffic or relaxed living areas.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here