Swaggamuffin
Enter your email address to be notified when this item is back in stock
Loaf
Swaggamuffin
Out of Stock
Price History
Description
There's been so much love for our
Our Stylist Says
I love the Swaggamuffin armchair for its classic Chesterfield-inspired design with a contemporary twist, making it incredibly versatile. It works well in both traditional and modern interiors, especially when paired with neutral or earthy tones to emphasise its rich, tactile texture. Practical styling tips include complementing it with patterned cushions or throws for added comfort and visual interest. Its solid structure makes it perfect as a statement piece in a cosy corner or as part of a larger seating area. To keep it looking its best, consider pairing it with wooden or metallic accents for contrast, and ensure it’s placed within a space that allows easy access for daily use.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
