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Loaf

Sugar Puff Bed

£2,045

+ additional colours and finishes available at Loaf


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Description

We set our signature squish to work on a traditional French bed. And doubled the usual quantity to make it twice as delicious. Snuggle in!


Our Stylist Says

I love this bed for adding a touch of elegance and colour to both modern and eclectic interiors. The soft purple hue offers versatility, pairing well with neutral tones or making a statement against bolder colours. Its gently curved headboard adds a sense of comfort and sophistication, making it a focal point in the bedroom. Practical styling tips include layering with textured bedding and opt for minimal accessories to let the bed stand out. It works particularly well in schemes that embrace both contemporary and vintage elements, thanks to its slightly retro charm paired with sleek wooden legs. Overall, a stylish choice that combines comfort with a dash of personality.

Anaya Kapoor

Flitch Interior Stylist


Dimensions

Dimensions can be found on Loaf's websitehere


About Loaf

Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.

From Beds to Diverse Furniture

Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.

At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."

Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.

Sustainability and Ethical Approach

Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.

For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.

Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.

Locations and Community Engagement

Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.

They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.

Delivery and Returns

Standard delivery costs £49.95 for this item.

Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.

You can find our full delivery and returns policies here.

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