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Loaf

Sugar Puff Bed

£1,295

+ additional colours and finishes available at Loaf


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Description

We set our signature squish to work on a traditional French bed. And doubled the usual quantity to make it twice as delicious. Snuggle in!


Our Stylist Says

I love the Sugar Puff bed for its playful yet sophisticated silhouette, making it a versatile choice for various interiors. Its rounded headboard adds a soft, inviting touch that works beautifully in both contemporary and vintage-inspired spaces. It’s particularly well-suited to colour schemes with muted or pastel shades, but can also be a statement piece in more minimalist settings when styled with textured bedding and subtle accents. Practical styling tips include pairing it with clean-lined bedside tables and cosy textiles like throws and cushions to create a layered, welcoming look. It’s a great choice for eclectic, mid-century modern, or even modern glam schemes, thanks to its charming shape and timeless appeal.

Lina Chen

Flitch Interior Stylist


Dimensions

Dimensions can be found on Loaf's websitehere


About Loaf

Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.

From Beds to Diverse Furniture

Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.

At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."

Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.

Sustainability and Ethical Approach

Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.

For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.

Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.

Locations and Community Engagement

Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.

They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.

Delivery and Returns

Standard delivery costs £49.95 for this item.

Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.

You can find our full delivery and returns policies here.

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