Loaf
Sugar Puff Bed, King (Whistling Kettle Clever Boucle)
Out of Stock
+ additional colours and finishes available at Loaf
Price History
Description
With French-inspired curves and a generously padded headboard, this bed is a bit traditional, a lot timeless and ridiculously comfortable all over.
Our Stylist Says
I love the Sugar Puff Bed for its cosy yet elegant aesthetic. Its soft, curved lines and clever boucle upholstery add a touch of understated luxury, making it a versatile choice for both contemporary and classic interiors. It's particularly effective in bedrooms that favour a plush, inviting feel, working well with layered textiles and neutral tones. For styling, I’d suggest pairing it with crisp linens and minimal accessories to let the unique shape and tactile fabric take centre stage. It's also adaptable enough to sit comfortably in more playful or eclectic schemes, especially when complemented with wooden or brass accents to enhance its warmth.
Adrian Wells
Flitch Interior Stylist
Dimensions
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
Delivery and Returns
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email [email protected]. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
