Loaf
Sugar Bum Sofa
£2,195
Price History
Description
Those who know how to binge on a box set will hopefully be in seventh heaven. Just put your bum in position and let this squish monster do the rest!
Our Stylist Says
I really like this sofa for its relaxed yet refined look, making it versatile for both modern and classic interiors. The 'sugar bum' is perfect for adding a touch of cosy comfort without feeling bulky, thanks to its streamlined silhouette and soft upholstery. It works particularly well in neutral or pastel schemes, serving as a calming focal point. To style it effectively, consider layering with textured throws and cushions for added comfort and visual interest. Terracotta, blush, or earthy tones complement its understated style, helping it blend seamlessly into a variety of living spaces. It’s a practical choice for lounging or casual seating areas, and its clean design makes it easy to dress up with accessories or keep minimal for a more understated aesthetic.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
