Loaf
Sugar Bum Sofa
£2,795
Price History
Description
Those who know how to binge on a box set will hopefully be in seventh heaven. Just put your bum in position and let this squish monster do the rest!
Our Stylist Says
I really love this sofa for its understated charm and versatility - it works particularly well in cosy, contemporary or Scandinavian-inspired interiors. Its neutral tone makes it a great canvas for adding colour through cushions or throws, and its inviting, plush design is perfect for lounging. When styling, consider pairing it with light timber accents or soft rugs to keep the look fresh and inviting. Practical tips include accessorising with a few textured cushions to add visual interest and ensure the seat cushions are rotated regularly to maintain their shape and comfort. This one’s ideal for relaxed family spaces or a minimalistic lounge, blending comfort with simple sophistication.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
