Loaf
Squishmeister Sofa
£2,995
Price History
Description
This squishy friend will swallow you up when you flop down. So best not make too many plans for the rest of your morning, afternoon or evening.
Our Stylist Says
I really like the snuggly vibe of this sofa-perfect for creating a welcoming, relaxed living space. The neutral colour makes it versatile, working well in both modern minimal interiors and cosy, traditional settings. To style it effectively, consider pairing with textured cushions or throws to add visual interest, and layer with a patterned rug to anchor the seating area. Its understated elegance means it pairs beautifully with both statement artworks and simple decor, making it adaptable to various aesthetic preferences. Practical tip: the light legs work well on carpets or rugs, but if placed on dark flooring, a lighter rug or strategically placed lighting can help keep the space open and inviting.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
