Loaf
Squisharoo Sofa
£2,695
Price History
Description
This has an ever so slightly more upright sit than some of our others. But is still absolutely packed with loads of our signature squish. Sit up and sink in.
Our Stylist Says
I love the squisharoo because it offers a relaxed, inviting look with its soft curves and neutral tone, making it a versatile piece for various interiors. It works particularly well in contemporary, scandi, or even cosy vintage settings, where its understated style can be dressed up or down. For styling, consider adding textured cushions and throws in complementary colours to bring character and comfort. To keep the space looking fresh, place it against a patterned or colourful rug-and don’t forget, pairing it with sleek or mid-century style tables can help balance its plush silhouette with more streamlined elements. This sofa is practical too, thanks to its soft proportions and inviting shape, perfect for lounging or casual gatherings.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
