Loaf
Squisharoo Sofa
£2,695
Price History
Description
This has an ever so slightly more upright sit than some of our others. But is still absolutely packed with loads of our signature squish. Sit up and sink in.
Our Stylist Says
The squisharoo sofy is a versatile piece that works well in a variety of interiors, from cosy traditional living rooms to more pared-back contemporary spaces. I love its plush, inviting shape, which encourages relaxation and makes it a focal point for casual chill-out zones. The neutral tone makes it easy to style with a mix of textured cushions and throws, adding layers of comfort and visual interest. Practical styling tips include pairing it with a soft woollen rug and simple bedside tables for a lived-in yet stylish feel. It’s ideal for small to medium spaces where comfort is key, and its understated design ensures it won’t overpower other elements in the room.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
