Loaf
Soufflé Sofa
£2,795
Price History
Description
Puffed up like a pillow, then soft in the middle. Just like one of our favourite dishes. With its rounded corners and squidgy feel, this tasty sofa is blinkin' comfy.
Our Stylist Says
I really like the soft, inviting silhouette of the sofa - it works well in both classic and contemporary settings. Its cosy profile makes it ideal for living rooms aiming for a relaxed, comfortable vibe. The neutral colour palette also offers flexibility, allowing it to blend seamlessly with various colour schemes and textures. For styling, pair it with tactile cushions in contrasting fabrics or add a textured throw for added warmth. It works particularly well in spaces where you want an understated elegance, and its understated design means it won't overpower surrounding decor. Practical tips include choosing low-maintenance fabrics or adding a plush rug underneath to anchor the space. Overall, this piece is a versatile and stylish choice for both family rooms and more formal living areas.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
