Loaf
Smithy Corner Sofa
£4,195
+ additional colours and finishes available at Loaf
Price History
Description
A comfy deep seat with a slightly more upright sit, this L-shaped lovely is made for stretching out on as well as sinking in to.
Our Stylist Says
The sofa is a versatile choice for a variety of interiors, from modern open-plan living spaces to more traditional settings. I love how the clean lines and neutral colour make it easy to style around with different colour schemes and accessories. It works particularly well with soft, textured throws and cushions to add comfort and personality. For practical styling, I’d suggest placing it in a light, airy room to highlight its fresh look, and pairing it with a mix of low and high tables for a relaxed, laid-back vibe. Its understated design also makes it suitable for smaller rooms, ensuring comfort without overpowering the space.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
