Slowcoach Sofa
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Loaf
Slowcoach Sofa
Out of Stock
Price History
Description
This is one of the loafiest, comfiest sofas we've ever created. Get down and deep: it's a sofa for sitting in rather than on.
Our Stylist Says
The slowcoach sofa is a fantastic versatile piece that works well in both contemporary and classic interiors, thanks to its clean lines and inviting silhouette. I love its relaxed, unworn look that lends itself perfectly to creating a cosy, lived-in feel. It’s a practical choice for family rooms or open-plan lounges, as its chunky yet unpretentious design pairs nicely with layered textures such as wool throws, linen cushions, and soft rugs. When styling around it, I recommend keeping the palette neutral or incorporating gentle pastel shades to enhance its understated charm. Its modest wooden feet are also perfect for adding a touch of warmth, and ensuring adequate space underneath can help keep it feeling fresh and easy to maintain. Overall, it’s an inviting, no-fuss option that brings comfort alongside understated style.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
