Slowcoach Chaise Sofa
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Loaf
Slowcoach Chaise Sofa
Out of Stock
Price History
Description
This beauty is a sofa for sitting in rather than on. And for putting your feet up rather than down. Nice.
Our Stylist Says
I really like the Slowcoach Cheeky Sofa for its versatile and approachable style, making it a great focal piece for both modern and traditional interiors. Its warm, earthy tone helps create cosy, inviting living spaces, especially in open-plan layouts or larger rooms where its corner design can be optimised for socialising or family life. For styling, pair it with textured cushions in complementary colours to add visual interest, and consider a plush rug underneath to anchor the look. Its clean lines and understated design also work well with a mix of contemporary and vintage accessories, allowing it to adapt seamlessly across various decorating themes. Practical tip: remember to balance the sofa with lighting options like table lamps or floor lamps to enhance comfort and ambiance, especially in versatile, lived-in interiors.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
