The Range
Rovigo Upholstered Soft Velvet Bed Frame - Blue / King
£404
Price History
Description
A best seller, the Rovigo is extremely popular. Exuding sophistication and opulence, the Rovigo will take your breath away. The elevated matching fabric border surround on the headboard and footboard beautifully compliments the deep buttoned upholstery on both the headboard and footboard. Choice of buttons, either opt for fabric buttons to subtly to compliment your fabric or diamante to stand out. The padded headboard is complimented with a fluted elevated border that creates a frame like look for the spectacular pleated upholstery. It brings a modern twist to a traditional design. High headboard with proportionately sized footboard to encapsulate your mattress. The bed is exquisitely finished and boasts solid slats for extra durability.
Our Stylist Says
I’m a fan of this deep-blue velvet bed for its clean lines and button-tufted head and footboard, which bring a touch of Art Deco flair without feeling overdone. The soft, rich colour works brilliantly against neutral walls or can be the star in a darker, moody scheme. Because it’s king-size, it anchors a spacious room, so pair it with pared-back bedside tables and slim-leg lamps to avoid overcrowding. For styling, keep bedding tactile but simple - think crisp white or light grey linens with a couple of accent cushions in complementary tones. A textured rug under the footboard will define the sleeping area on wooden or tiled floors. If you’re going for a modern look, chrome or brass hardware on drawers and a glass-top side table will tie in nicely with the bed’s subtle glamour.
Evan Carter
Flitch Interior Stylist
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
