Red Is The New Red Rug textile red / 180 x 120 cm - Hand-tufted - COLORTHERAPIS

"Red Is The New Red" Rug: The Elegance of Red ReinventedThe “Red Is The New Red” rug demonstrates that a solid-color rug can be remarkably visually rich. Designed by COLORTHERAPIS, it reimagines the traditional red rug through a delicate interplay of tone-on-tone gradients. A minimalist creation that transforms color into a tangible material and brings a warm presence without ever overwhelming the space. A chromatic depth full of nuancesFar from a uniform red, “Red Is The New Red” reveals a succession of shades ranging from Coral red to Deep red. The delicate transitions evoke a sunset sky or an abstract painting where color becomes emotion. This sensitive approach to monochrome—characteristic of the COLORTHERAPIS universe—draws on influences from the Bauhaus and the Memphis movement, where blocks of color become true elements of composition. Entirely hand-tufted from New-zealand wool, dyed with plant-based dyes, this rug captivates with its velvety texture, its density, and the subtlety of its finishes. Artisanal comfort built to lastDesigned in Paris and then handcrafted by artisans in the Varanasi region, this New-zealand wool rug offers exceptional comfort and unparalleled softness. Placed in a living room, under a coffee table, or in a bedroom, it instantly adds warmth and softness while withstanding daily use. Available in three sizes, it suits both intimate spaces and large living areas. A graphic yet understated presenceThanks to its clean lines, Red Is The New Red fits naturally into a contemporary, minimalist, or 1970s-inspired interior. It complements light wood, walnut, marble, travertine, or lacquered metal, adding a subtle pop of color that enhances the furniture without overshadowing it. Its gradient creates a sense of depth that subtly defines the space. Red Is The New Red is much more than just a designer rug. It’s a contemporary interpretation of color that combines craftsmanship, comfort, and sophistication. A timeless creation that infuses your home with warmth and character. In detail: Variation : 180 x 120 cm Brand : COLORTHERAPIS Designer : Lavinia Augeai Type :Rug Colour : Red Material : Virgin New-zealand wool, dyed with plant-based dyes Dimensions : 180 x 120 cm - Total thickness: 15 mm Weight : 28.6 lb Characteristics : Hand-tufted—Designed in Paris and crafted by a team of artisans based in the Varanasi region of India—Absolute comfort, a cozy look, and unparalleled softness Show less