Loaf
Reader
£1,695
+ additional colours and finishes available at Loaf
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Description
Sitting in this buttoned armchair is like receiving a whopping great big hug from a bear*. That's how comfy it is. (*A teddy bear. Not a real bear. That would be lethal.)
Our Stylist Says
I really like this armchair for its classic tufted design and soft blue upholstery, which adds a touch of cosy elegance to any space. It works particularly well in traditional or vintage-inspired interiors but can also bring a charming contrast to modern or eclectic rooms. Practical styling tips include pairing it with a small side table and a reading lamp to create a perfect cosy corner, especially in a living room or bedroom. Its plush, inviting look makes it ideal for reading nooks or as an accent piece in an open-plan space. When styling, consider layering with textured cushions for extra comfort and visual interest.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's websitehere
About Loaf
Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
Delivery and Returns
Standard delivery costs £49.95 for this item.
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.