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One of the earliest and most well loved of William Morris’s designs Pure Fruit (1864) has been carefully reworked by Morris & Co. as a wallpaper. With the design elements simplified respaced and refined the beautiful opaque and chalky quality of the inks used enhance the character of the original document. Shown here in a grey and blue colourway. This wallpaper is part of the Pure Morris North wallpapers collection. Application Method: paste the wallpaper and then apply. Pattern match:Straight. Vertical repeat: 64cm. This wallpaper is a wide-width wallpaper and you will require less rolls than a standard width wallpaper to decorate your room.
The Pure Fruit Wallpaper is a fantastic choice for adding a touch of classic elegance to any space. It works particularly well in vintage-inspired or traditional interiors, but can also provide an interesting contrast in modern settings when paired with sleek furnishings. I love how the dark ink background makes the botanical fruit motifs pop, creating a visually striking feature wall. When styling with this wallpaper, consider keeping surrounding decor simple and understated to let the pattern stand out. You can also pair it with warm wood tones or neutral textiles to balance the richness of the design and keep the overall look cohesive. This wallpaper is versatile enough to work in living rooms, kitchens, or even hallways, where it can act as a focal point with minimal effort.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here