Enter your email address to be notified when this item is back in stock

Out of Stock
One of the earliest and most well loved of William Morris’s designs Pure Fruit (1864) has been carefully reworked by Morris & Co. as a wallpaper. With the design elements simplified respaced and refined the beautiful opaque and chalky quality of the inks used enhance the character of the original document. Shown here in a grey and blue colourway. This wallpaper is part of the Pure Morris North wallpapers collection. Application Method: paste the wallpaper and then apply. Pattern match:Straight. Vertical repeat: 64cm. This wallpaper is a wide-width wallpaper and you will require less rolls than a standard width wallpaper to decorate your room.
I really like the Pure Fruit wallpaper because it brings a subtle, vintage-inspired charm to interiors, especially those with a relaxed or country-style aesthetic. It works well in light, airy spaces like living rooms or bedrooms, where the understated grey tones can complement neutral palettes. For practical styling, I’d suggest pairing it with simple, understated furniture to let the pattern shine, or layering it under a clear glass coffee table for a modern twist. This wallpaper works especially well in transitional or traditional interiors, adding visual interest without overwhelming the space. It’s a versatile piece that can be used as a feature wall or in smaller rooms to create a cosy, inviting atmosphere.
Sienna Brooks
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here