Puffball Bed
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Loaf
Puffball Bed
Out of Stock
Price History
Description
It took us four attempts to get the curve right on this headboard - but we reckon it was worth the trouble. And as you can see, we've also slapped plenty of squidge on the side rails!
Our Stylist Says
I really like this bed frame for its contemporary yet cosy aesthetic; the soft rounded shape of the Puffball adds a touch of playfulness but still feels refined. It works particularly well in modern, Scandi, or minimalist interiors where its neutral upholstery can either blend seamlessly or act as a calming focal point. For styling, layering with textured bedding and plush cushions can enhance the inviting feel, while placing a cosy rug underneath can anchor the look. Its understated design allows it to fit comfortably into both larger master bedrooms and smaller guest spaces, making it quite versatile. Practical tips include choosing light-toned or soft pastel linens to complement the muted fabric and keeping bedside tables minimal to let the feature bed do all the talking.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
