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Pow Wow

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Loaf

Pow Wow

Out of Stock


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Description

We first made these comfy cubes for the chill-out areas in our


Our Stylist Says

I love the Pow Wow as a versatile and practical addition to any living space. Its simple, clean lines and neutral tone make it a flexible piece that can complement both modern and traditional interiors. It works particularly well in cosy family rooms or as a supplementary seat in a lounge, providing extra comfort without clutter. For styling, consider placing it alongside a statement armchair or using it as a footrest to create a relaxed, inviting vibe. Its understated design makes it easy to dress up with a decorative tray or a cosy throw if needed, while its sturdy build ensures durability for everyday use.

Evan Carter

Flitch Interior Stylist


Dimensions

Dimensions can be found on Loaf's websitehere


About Loaf

Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.

From Beds to Diverse Furniture

Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.

At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."

Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.

Sustainability and Ethical Approach

Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.

For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.

Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.

Locations and Community Engagement

Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.

They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.

Delivery and Returns

Standard delivery costs £5.95 for this item.

Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.

You can find our full delivery and returns policies here.

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