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Pimpernel Wallpaper by Morris & Co is a shining example of the eye for detail that is so apparent in designs by Morris & Co their range of wallpapers is incredibly unique and vintage. Featuring swirling rhythms and repeating floral patterns in shades of woad blue. It’s beautiful and elegant design made it the choice for the director William Morris himself when decorating his own dining room at Kelmscott House. Designed in 1876 Pimpernel is a vintage classic. Its pattern repeats make it easy on the eye leading you to follow the swirling repetitive flower motifs with your gaze. This wallpaper is part of the Simply Morris wallpapers collection. Application Method: paste the wall and then apply wallpaper. Pattern match:Straight. Vertical repeat: 45.5cm.
I love this wallpaper for adding a classic yet timeless touch to interiors, especially those with a traditional or vintage-inspired style. The Woad Blue colour is versatile-it works well in both cosy living rooms and elegant bedrooms, creating a calming backdrop. Pair it with neutral furniture to let the pattern stand out or complement it with shades of navy, beige, or soft pink for a cohesive look. For practical styling, keep accessories minimal so the wallpaper remains the focal point, and consider using it on feature walls to avoid overwhelming smaller spaces. It’s especially effective when paired with natural materials like wood or ceramic, echoing the earthy tones in the pattern.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here