Pehr Magical Safari GOTS Organic Muslin Cotton Swaddle Blanket
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John Lewis
Pehr Magical Safari GOTS Organic Muslin Cotton Swaddle Blanket
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Description
Swaddles grow into blankies, lovies, sun shields, and blankets. Ultra-soft and extra-large, Pehr's swaddles are the ones you will reach for again and again. Ethically made from GOTS certified organic cotton, the design is screen printed by hand using AZO-free dyes for a soft feel against delicate skin. With a muslin finish, so it's lightweight and breathable, the blanket is ideal for swaddling. This version features an adorable magical safari pattern and comes packaged in a reusable fabric bag.
Our Stylist Says
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's websitehere
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.