Pavilion Sofa Bed
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Loaf
Pavilion Sofa Bed
Out of Stock
Price History
Description
If the words "doze", "loaf" or "schlep" are part of your everyday vocabulary, this sofa bed could mean a great deal to you. It is our homage to all you idlers out there.
Our Stylist Says
The Pavilion sofa bed is a versatile choice for both contemporary and classic interiors, thanks to its clean lines and neutral hue. I love it because it offers practicality without compromising on style - perfect for smaller spaces or multifunctional rooms. Styling tips include pairing it with textured cushions and cosy throws to add warmth, or layering with a mix of modern and vintage pieces for an eclectic look. Its understated design lends itself well to neutral palettes but can also be easily dressed up with colourful accessories or bold artwork to create visual interest. This piece works particularly well in relaxed living areas, guest rooms, or open-plan studios where extra sleeping arrangements are a bonus.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
