Oscar Sofa
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Loaf
Oscar Sofa
Out of Stock
Price History
Description
We finally cracked this design on the night of the Oscars when we got the proportions spot on. It's every bit as insanely comfy as it looks. And the weathered oak legs get the award for Best Supporting Role.
Our Stylist Says
I love the Oscar sofa for its clean lines and approachable design, making it a versatile piece that can suit a range of interiors from modern to classic. It works particularly well in neutral or pastel colour schemes, where its soft hue can contribute to a calm and inviting space. For styling, consider layering with textured throws and cushions to add depth and comfort. Practical tips include pairing it with a sleek coffee table and minimal accessories to keep the look uncluttered, and placing it in a well-lit area to highlight its understated elegance. Its compact size also makes it a great choice for smaller living rooms or open-plan spaces, offering comfort without overwhelming the room.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
