Novo Rug, Blush, 200 x 300cm
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Soho Home
Novo Rug, Blush, 200 x 300cm
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Description
The vintage Moroccan-style rugs found in Soho House Berlin formthe inspiration behind the Novo rug. Referencing Moroccan flokatistyle, the 100% wool rug boasts thick, long-haired tufts, a subtlediamond pattern and a shaggy pile in blush-pink tones. Flokati-style rug. 100% wool. Fluffy, long-haired pile. Diamond pattern. Woven in Jaipur, India. Inspired by Soho House Berlin.
Our Stylist Says
I love this blush rug for its soft, versatile colour that can bring warmth and a subtle touch of colour to a range of interiors. It works beautifully in both contemporary and more relaxed, cosy spaces-think living rooms or bedrooms that benefit from a hint of softness underfoot. When styling, consider pairing it with neutral furniture to let the blush pop or with darker tones for a sophisticated contrast. Practical tips include layering it over a larger, neutral rug for added texture or using it to define a seating area in open-plan layouts. Its size makes it ideal for anchoring furniture groups, ensuring your space feels inviting and cohesive.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Soho Home's website here
About Soho Home
From Humble Requests to Global Homes
Soho Home's journey began from a simple love for their unique designs. The brand's inception was sparked by guests' desires to take a piece of Soho Houses with them, cherishing their favourite items from these comforting spaces.
This led to the birth of Soho Home in 2016 with their Barwell crystal glassware. Fast forward, the brand has expanded beyond just a few staples, encompassing a wide array of interior items ranging from furniture and tableware to home fragrances and textiles.
A World of Houses, Unified in Comfort
With over 30 Soho Houses across the globe, from vibrant Mumbai to trendy Austin and historic Berlin, the essence remains the same - offering a familiar, relaxed haven. Each House is meticulously designed, mirroring the unique flair of its surroundings.
Every location, with its distinct culture and history, serves as a muse for Soho Home's collections. This is evident in their specific pieces, like the elegant Manette bed found in Kettner's or the dazzling Juliana chandelier gracing the DUMBO House.
Personalise Your Soho Experience
Recognizing the desire to infuse one's space with the essence of Soho Houses, the brand introduced Soho Home Design. This tailor-made service allows enthusiasts to collaborate with their interior style managers.
It's an opportunity to mirror the ambiance of one's preferred Soho House right at home. Eager to explore? Visit Soho.Home.Studios, where one can not only experience their array of products but also schedule a session with their design team.
