Novo Rug, Blush, 170 x 240cm
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Soho Home
Novo Rug, Blush, 170 x 240cm
Out of Stock
Price History
Description
The vintage Moroccan-style rugs found in Soho House Berlin formthe inspiration behind the Novo rug. Referencing Moroccan flokatistyle, the 100% wool rug boasts thick, long-haired tufts, a subtlediamond pattern and a shaggy pile in blush-pink tones. Flokati-style rug. 100% wool. Fluffy, long-haired pile. Diamond pattern. Woven in Jaipur, India. Inspired by Soho House Berlin.
Our Stylist Says
This blush rug is a versatile piece that adds warmth and softness to a variety of interiors. I love its understated colour that works well in neutral schemes, but it can also serve as a gentle complement in more colourful spaces. It's perfect for living rooms or bedrooms where a cosy, inviting atmosphere is desired. For styling, consider pairing it with layered textiles like throw cushions or blankets in complementary shades or textures to create a relaxed yet sophisticated look. Practical tips include placing it under a coffee table or at the foot of a bed to anchor the space, and ensuring it’s in a high-traffic area with a non-slip underlay for safety and longevity. Its generous size makes it a practical choice for defining larger seating or sleeping zones while adding a subtle touch of style.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Soho Home's website here
About Soho Home
From Humble Requests to Global Homes
Soho Home's journey began from a simple love for their unique designs. The brand's inception was sparked by guests' desires to take a piece of Soho Houses with them, cherishing their favourite items from these comforting spaces.
This led to the birth of Soho Home in 2016 with their Barwell crystal glassware. Fast forward, the brand has expanded beyond just a few staples, encompassing a wide array of interior items ranging from furniture and tableware to home fragrances and textiles.
A World of Houses, Unified in Comfort
With over 30 Soho Houses across the globe, from vibrant Mumbai to trendy Austin and historic Berlin, the essence remains the same - offering a familiar, relaxed haven. Each House is meticulously designed, mirroring the unique flair of its surroundings.
Every location, with its distinct culture and history, serves as a muse for Soho Home's collections. This is evident in their specific pieces, like the elegant Manette bed found in Kettner's or the dazzling Juliana chandelier gracing the DUMBO House.
Personalise Your Soho Experience
Recognizing the desire to infuse one's space with the essence of Soho Houses, the brand introduced Soho Home Design. This tailor-made service allows enthusiasts to collaborate with their interior style managers.
It's an opportunity to mirror the ambiance of one's preferred Soho House right at home. Eager to explore? Visit Soho.Home.Studios, where one can not only experience their array of products but also schedule a session with their design team.
