Heal's
Normann Copenhagen Flick Rug 170x240cm Off White/Brown
£320 £256
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Description
Flick Rug is a simplistic, yet detailed rug, hand-tufted from 100% New Zealand wool – a material known for its softness, durability and insulation. With a thickness of 18mm, each rug is characterised by its detailed weaving of intricate patches that merge seamlessly from a distance, creating a flickering effect and beautiful interplay of colours.
Our Stylist Says
I love this rug for its versatile, minimalist design and neutral palette, making it a great foundation for a variety of interiors. It works particularly well in contemporary, Scandinavian, or understated Scandi-inspired spaces, but can also add warmth to more eclectic or traditional settings. Its off-white and brown tones help anchor a room without overwhelming it, while the textured weave adds visual interest and softness underfoot. Practical styling tips include layering it with smaller rugs or strategically placing it under key furniture pieces like a sofa or dining table to define zones. Because of its neutral shades, it’s easy to update surrounding decor over time without clashing, making it a wise investment piece for creating a cosy yet modern look.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's websitehere
About Heal's
Explore from Heal's. Founded in 1810, Heal's are an iconic brand with a history of innovation, and are synonymous with timeless elegance and exceptional design.
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.