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Designed by Morris in 1876, Pimpernel is one of Morris' greatest designs. With its mirrored symmetry and curling stems circling wind-swept flowers, this glorious rug retains all the detail of the original Morris design whilst at the same time creating a totally different look. The design has been enlarged in scale and repainted in soft watercolour tones. The playful, intertwining design inspired by nature runs throughout this wool-rich, hand-tufted rug which has an intricate multi-dimensional look and feel. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn't affect your rug's lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents.
I really like the Morris & Co. Pimpernel rug for its timeless pattern and subtle colour palette, making it quite versatile. It works particularly well in traditional or vintage-inspired interiors, adding a touch of elegance without overpowering the space. For practical styling, I’d suggest pairing it with neutral or muted furniture to let the pattern stand out, and consider layering with smaller rugs in complementary tones for a cosy, layered look. Given its size, it’s perfect in larger living rooms or under a dining table, anchoring the space beautifully. Overall, it’s a classic piece that brings character and a bit of heritage charm into any scheme.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here