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Midsummer Bloom depicts abundant summer flowers in full bloom. This blousy print was found in the Cole & Son archive and re-painted by the Design Studio to create a rich and lavish trailing floral. Moody colourings of Burnt Orange, Rose and Petrol on Ink; and Mulberry, Purple and Teal on Ink give Midsummer Bloom a contemporary update whilst Chartreuse, Rouge and Leaf Green on Parchment; and Hyacinth Blues on Chalk offer a more classically chintzy floral arrangement. Application Method: paste the wall and then apply wallpaper. Pattern match: half drop. Vertical repeat: 76.2cm. This wallpaper is a wide-width wallpaper and requires less rolls than a standard wallpaper. We recommend you contact a professional decorator for advice before purchasing.
I love this wallpaper for its classic floral design and soothing hyacinth blue hue, which brings a fresh yet timeless feel to any interior. It works particularly well in eclectic or vintage-inspired spaces, adding depth and pattern without overwhelming the room. Practical styling tips include pairing it with crisp white or neutral furnishings to allow the design to stand out, or complementing it with soft textiles in similar shades for a cohesive look. It's ideal for feature walls in living rooms or bedrooms, where it can act as a focal point while maintaining an elegant, understated vibe.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here