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Midsummer Bloom depicts abundant summer flowers in full bloom. This blousy print was found in the Cole & Son archive and re-painted by the Design Studio to create a rich and lavish trailing floral. Moody colourings of Burnt Orange, Rose and Petrol on Ink; and Mulberry, Purple and Teal on Ink give Midsummer Bloom a contemporary update whilst Chartreuse, Rouge and Leaf Green on Parchment; and Hyacinth Blues on Chalk offer a more classically chintzy floral arrangement. Application Method: paste the wall and then apply wallpaper. Pattern match: half drop. Vertical repeat: 76.2cm. This wallpaper is a wide-width wallpaper and requires less rolls than a standard wallpaper. We recommend you contact a professional decorator for advice before purchasing.
I love this floral roll for adding a bold, garden-inspired statement to a space. It works particularly well in living rooms or bedrooms that embrace colour and pattern, as it can be a focal point while still feeling sophisticated. When styling with the Midsummer Bloom design, consider pairing it with solid, neutral furnishings to let the wallpaper shine, or incorporate complementary shades like deep purples and teals for a cohesive look. Practical tips include balancing the pattern with understated accessories and using lighting to highlight the vibrant hues. Overall, it’s a versatile choice that injects personality into both contemporary and traditional interiors.
Lina Chen
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here