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Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Mad-ison Men were the golden boys of the Sixties , who dreamed up the images of the iconic brands of the USA. Inspired by this theme, Louis De Poortere has created a new collection of Vintage Sixties rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.
The Madmen Griff rug is a versatile piece that works well in both modern and traditional interiors. Its generous size makes it ideal for larger living rooms or open-plan spaces, where it can anchor seating areas effectively. I love the rich Azurite colour for adding a sophisticated pop of colour, which pairs beautifully with neutral sofas or even more vivid furnishings for a contemporary feel. Practical styling tips include layering with textured throws or cushions to enhance its cosy appeal, and ensuring the rug is placed under key furniture pieces to define zones clearly. Its durable design makes it suitable for busy family homes or spaces that see regular use, blending practicality with style seamlessly.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on Arighi Bianchi's website here