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Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Mad-ison Men were the golden boys of the Sixties , who dreamed up the images of the iconic brands of the USA. Inspired by this theme, Louis De Poortere has created a new collection of Vintage Sixties rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.
The Madmen Griff Rug in Bronx Azurite offers a versatile and contemporary option for adding colour and texture to a variety of interiors. I love its bold hue paired with the subtle pattern, which can elevate a neutral scheme or complement existing colour accents. It works particularly well in open-plan living spaces, layered over wooden or neutral carpets, or to anchor a seating area. Practical styling tips include pairing it with sleek modern furniture for a fresh look, or with vintage pieces for a more eclectic vibe. Make sure to use a rug pad underneath for stability and added longevity, especially in high-traffic zones. This rug's size makes it suitable for larger living rooms or dining areas, creating a focal point that’s both functional and stylish.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on Arighi Bianchi's website here