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Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Mad-ison Men were the golden boys of the Sixties , who dreamed up the images of the iconic brands of the USA. Inspired by this theme, Louis De Poortere has created a new collection of Vintage Sixties rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.
The Madmen Griff Rug, often called the Concrete Jungle, is a great choice for adding texture and subtle pattern to contemporary or industrial-inspired interiors. I love its muted tone and layered design, which make it versatile enough to anchor a neutral scheme or add visual interest to a bolder colour palette. It works well in open-plan living areas or bedrooms, where its slightly distressed look can soften modern furnishings. Practical styling tips include pairing it with minimalist furniture to highlight its pattern, or layering it over a plain-coated rug for a layered, cosy feel. Its size makes it a good option for defining seating zones without overwhelming the space.
Lina Chen
Flitch Interior Stylist
Dimensions can be found on Arighi Bianchi's website here